Distribution as a forward integration is an area of focus in MIH group activities with the ultimate objective of achieving distribution reach, market penetration and outperform competition in terms of in-store product availability and brand exposure. Our goal is to float self-sustaining distribution companies in emerging markets of Africa and Middle East to promote sales of in-house FMCG Brands in local markets.

We have a target of establishing at least 10 wholly owned distribution companies across Africa and Middle East and wherever suitable opportunities exist. In addition to distribution, we also aim to form ties with local companies in order to explore new boundaries and possibilities of these emerging markets and initiate export of local produce.